In 1984 Marketing Innovation Ltd was incorporated in Leicester as an independent marketing consultancy by professional brand managers keen to offer their marketing advice in the wider market. Strategic marketing and business planning quickly followed when Marketing Innovation Ltd became a lead marketing consultancy for the dti and Business Link initiatives.
Over 30 years Marketing Innovation Ltd has helped hundreds of clients large and small and along the way acquired a first class reputation recognised by SME’s, local universities, and international research firms. The business moved to Loughborough in 1995 where they established a high capacity Cati research unit offering services to local councils, and firms in the agriculture and animal health sector.
Based in Loughborough, Leicestershire, the team lead by Paul Lockton, a Diploma holder and Fellow of the Chartered Institute of Marketing, provides bespoke marketing and research solutions that over the years have steered public and private sector clients through many challenges: diversifications; re branding; new product launches; huge changes in technology, social media, and three recessions.